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Retailers drive item-level tagging;
tag sales could top 10.5B units by 2014
full article
As the benefits of RFID technology continue to expand, users of RFID have become more excited about the technology than RFID vendors themselves. That speaks volumes for the technology as it gains traction not only for single projects, but also for enterprise-wide applications.
Nowhere is the growth or potential bigger than at the retail sector, where the use of RFID is exploding, especially at the item level. The apparel sector has been the big mover, adopting item-level tagging throughout the entire supply chain to improve visibility, increase revenues and provide a more dynamic customer experience.
"There are a lot of neat things going on in cold chain and agriculture, but apparel item-level tagging is driving the industry," says Bill Hardgrave, founder and director of the RFID Research Center at the University of Arkansas. "There is just tremendous movement there and we’ll see substantial quantities by year end."
Drew Nathanson, senior RFID analyst and director of research operations at VDC Research Group, Inc., says more than 400 million tags will be consumed by retail in 2010, a number that jumps to 800 million in 2011.
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The producer of advanced sleep systems will rely on a system from B.O.S. Better Online Solutions to track everything from the delivery of raw materials through the shipping stage.
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Technology provided by Alien and Innovative Timing Systems provided extremely high read rates in a dense setting and worked seamlessly to time runners at the Susan G. Komen St. Louis Race for the Cure.
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GENTAG's successful testing of the NXP cell phone RFID reader chip in combination with its proprietary disposable RFID sensor platform opens global consumer markets for disposable, wireless sensors using NFC-enabled cell phones.
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According to VDC Research, end user commitment to the technology is pushing unforeseen growth that will reach 10.5 billion units by 2014.
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As a result, the design and manufacturing processes of standards-based active RFID hardware and enabling solutions are speedier and more cost-effective.
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The food manufacturer began shipping its products throughout the U.S. on iGPS' all-plastic pallets with embedded RFID tags on June. 1
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From the Editor |
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Don't forget to read the RFID 24-7 blog for updates. Also, be sure to follow RFID 24-7 on Twitter @johnrfid247 and on Facebook.
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About the Editor
John R. Johnson is a veteran business and technology journalist with over 20 years of experience covering RFID technology, smart grid and supply chain topics. He is the former editor of RFIDWatch Weekly and DC Velocity magazine.
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