The ADVERTISING Club of New York’s 48th annual ANDY Awards, one of the most coveted and respected creative awards shows in the world, will utilize RFID to provide attendees with a live social media experience at this Thursday’s event in New York. During the major Show & Party event, where winners are unveiled by jurors [...]
Concertgoers are in for a special treat at many North American music festivals this summer. RFID-enabled wristbands will not only allow for seamless entry into events like Coachella, Lollapalooza and Bonnaroo, but will also enable patrons to buy merchandise, beer and other items with a flick of the wrist. RFID solutions company Intellitix and cashless [...]
adidas plans to open 10 of its NEO specialty apparel stores in Germany during 2012, and will outfit the units with RFID and other cutting edge retail technologies. According to the adidas earnings report released on March 7, the company will leverage RFID to support and optimize inventory management and product availability. In addition, adidas [...]
RFID is making its way onto the professional sports stage. The Tampa Bay Lightning of the National Hockey League has embedded RFID tags into 10,000 jerseys given to season ticket holders this season. The jerseys, which have RFID tags sewn into the sleeve, allow fans to receive discounts on food, beverages and retail items when [...]
Yesterday we addressed the rollout of RFID-enabled ticketing at Disney World. Today, RFID access control and cashless payment systems provider Intellitix says it activated more than one million RFID-enabled wrist bands at concerts in North America this summer. Concert sites included Coachella, Bonnaroo, Lollapalooza, Outside Lands, Austin City Limits, Electric Zoo, Moogfest and Le Festival [...]
I’ve been looking for a good reason to get back to Disney World and now I have it. On Sunday, the park began using RFID technology to admit guests to its EPCOT theme park. It’s fitting that Disney’s pilot begins at EPCOT, as the park’s Future World exhibit focuses on futuristic technology innovations. According to [...]
With all of the recent focus on integrating RFID with social media groups like Facebook at sporting and entertainment venues, I got to thinking about how retailers like Walmart and JCPenney could use the technology in a similar fashion. RFID is hot in retail. Item level tagging is exploding as retailers seek greater supply chain [...]
College football tailgating is going high-tech. The Sports Illustrated Heisman Trophy Tour, which will make a series of 10 stops at major games this fall, will feature RFID-enabled bracelets to enable college fans to share their experiences and upload photos on Facebook. The bracelets are expected to be passed out to hundreds of thousands of [...]
Vail isn’t the only entertainment venue embracing RFID and social media apps. RFID 24-7 has learned that the NBA, NHL and major league baseball are all pursuing RFID for customer loyalty and social media apps. With a fan base of well over 100 million, those three sports represent only a fraction of the market potential [...]
How valuable are the 275,000 social media posts that Vail Resorts captured through the use of RFID-enabled ski passes last year? Consider that Vail will offer free professional photos to all skiers who sign up for EpicMix this year in an effort to boost participation in the program and capture additional social media impressions. Vail is expanding [...]