More than 70,000 attendees at Roger Waters The Wall concert will use RFID-enabled wristbands to communicate messages from Amnesty International.

More than 70,000 attendees will wear RFID wristbands to gain entry to the concert and to link their Facebook accounts. This process will allow them to post special messages from Amnesty International and longtime Amnesty backer Roger Waters during the concert. Intellitix has used the wristbands to link with Facebook at festivals this year (Coachella and Bonnaroo), and a concert for Red Hot Chili Peppers at Knebworth last month, but this is the first time the company has worked with an non-government organization (NGO) to kickstart a campaign of this sort.

Concert organizers predict that Amnesty International’s message will spread across the globe, raising awareness of Amnesty’s 50-year battle for human rights. The event represents the first-ever Facebook campaign to use RFID technology to promote Amnesty International.

The current production of The Wall has proven to be the tour’s most acclaimed and innovative production to date, earning a 2012 Pollstar Concert Industry Award for “Most Creative Stage Production.”  The Québec City performance, presented by 3E event-experience-emotion, will mark Waters’ second biggest outdoor production of The Wall, following his legendary 1990 concert in Berlin celebrating the reunification of Germany.

RFID-enabled wristbands and lanyards are becoming more and more popular as a replacement for cumbersome paper tickets. Aside from managing entry into concerts, the RFID-enabled tickets can be pre-loaded with cash so attendees can purchase T-shirts and food with the wristband.

More than 250,000 concertgoers wore RFID-enabled wristbands earlier this month at the RBC Royal Bank Bluesfest, Canada’s largest blues festival.

The RFID-enabled wristband allows tap and go payments while also holding key medical information.

The VITAband allows customers to simply “Tap & Go” when making purchases at merchant locations that accept contactless payments. It also links to a customizable Emergency Response Profile (ERP) that provides medical professionals with fast access to critical medical information in the event of an emergency.

U.S. Bank employees began testing the VITAband in multiple states in the second quarter of 2011, making U.S. Bank one of the first major card issuers in the U.S. to pilot this new technology.

U.S. Bank is partnering with MasterCard Worldwide, Vita Products, Inc., Oberthur Technologies and FIS to provide the wristband that combines advanced financial management and universal health record technology.

“U.S. Bank MasterCard PayPass VITAband is great for sports enthusiasts or people who are on-the-go and don’t want the hassle of carrying cash and identification. It provides contactless payment functionality, along with access to emergency contact and medical information, all in one convenient wristband,” said Beth Blaisdell, senior vice president for U.S. Bank Payment Services