This week’s guest blog was penned by Impinj CEO Bill Colleran, who writes about RFID in retail. I was struck by some comments made by Jamie Nordstrom, president of Nordstrom Direct, at the recent Shop.org event describing Nordstrom’s strategic initiatives to improve customer service: Create seamless experiences for customers both online and in-store Increase investment [...]

I’ve been working on a top 10 list of how RFID not only benefits business, but the environment as well. Clearly, RFID qualifies as a green enabler when it comes to sustainability. One area I’ll examine in this special report is transportation. RFID enables cars to zoom through tolls and pull into parking garages quicker, [...]

I’ve posted this week’s lead story from RFID 24-7 for those of you who don’t receive the newsletter. As more focus is placed on environmental issues following the tragic oil spill in the Gulf of Mexico, several use cases are developing for RFID to track carbon usage, an ugly byproduct of the U.S.’ addiction to [...]

Ever wonder about the carbon footprint of the pair of imported shoes you just purchased? Or the Chilean grapes you bought at the fruit store? Well, RFID is playing a greater role in carbon tracking, a movement that is bound to gain steam in the wake of the incredulous oil spill in the Gulf of Mexico. [...]

Tree huggers will clearly love this one. In a first-of-its kind application, Hawaiian Legacy Hardwoods (HLH) is in the process of implementing an RFID tree tracking database so that investors in the HLH Koa reforestation project can track and monitor the progress of their investments in real time. About 20,000 trees have already been tagged. [...]