Automotive

RFID tracks 1,000 vehicles a day at VW plant in Slovakia

Red one. Green one. White one. The trendy punch buggy game is still a hit when people spot a VW Beetle on the road. But keeping track of the cars just got much easier at the Volkswagen plant in Bratislava, the largest city in Slovakia. The automaker recently rolled out RFID sensor technology from Identec [...]

Lexus Orlando gains $45K/month in additional sales from RFID

For those that missed our lead story in RFID 24-7 last week, we’ve posted it here. Retailers like Walmart and JCPenney are aggressively adopting RFID to increase supply chain visibility and increase sales. Now, RFID is driving sales gains at auto dealers. An RFID-based customer service system at Lexus of Orlando in Florida is directly responsible for the sale [...]

RFID sells additional cars at Lexus Orlando; FIFA to test drive RFID on the soccer field

Retailers like Walmart and JCPenney are aggressively adopting RFID to increase supply chain visibility and increase sales. Now, RFID is driving sales gains at auto dealers. An RFID-based customer service system at Lexus of Orlando in Florida is directly responsible for the sale of 15 cars per month, representing about $45,000 in additional revenue for [...]

Alien unveils auto tracking system at Mercedes-Benz Manhattan

Alien Technology and MyDealerLot have unveiled an RFID-based automated vehicle tracking service for Mercedes-Benz Manhattan. The system relies in nine Alien readers over the 333,000 square foot facility to provide welcoming information to customers and to relay customer arrival information to the appropriate dealership personnel, as well as targeted messaging to anyone within the facility. [...]

RFID use cases grow in Europe

There’s quite a bit of activity occurring in Europe when it comes to new use cases and applications for RFID. For starters, Nordic ID unveiled a major product rollout this morning, introducing its line of readers focused on the retail item level market. Kudos to the company for putting together a creative Bond-like video to [...]

Auto manufacturers consider high memory tags for maintenance, warranty program

In an effort to capture new customers and increase sales, luxury automakers are tempting consumers with free maintenance programs. Volvo, for example, is pushing a feature that covers all maintenance costs for the first five years of new vehicle’s life. In an effort to manage these programs, manufacturers are investigating high memory RFID tags like [...]

High memory RFID tags allow iphone-like apps

Sophisticated users of RFID technology are beginning to embrace the concept of running applications on high memory RFID tags, instead of just storing information. Read about this and other ways that the aerospace and auto industry are using high memory tags in this week’s issue of RFID 24-7. According to Tego CEO Tim Butler:  “The [...]

Tego set to produce millions of high memory tags for aerospace and automotive markets

Editor’s Note: For those who may have missed this week’s top story in RFID 24-7, we’ve posted the story here. Be sure to subscribe to RFID 24-7 here: Last week the industry was abuzz following the launch of the Item Level RFID Initiative, an alliance of major retailers that hope to accelerate the use of [...]

Advanced ID Corp. receives Bridgestone order; U.S. lags others in tire tracking solutions

Advanced ID Corp. has announced that Bridgestone/Bandag in Brazil has purchased its RFID tire badges and UHF RFID readers, and that it expects to receive larger orders as the commercial RFID tire program is further deployed. Advanced ID says that the Bridgestone RFID tire management system is ready for full commercial introduction. In Brazil, Bridgestone’s [...]

International RFID Congress on tap for Sept. 14-15 in Toulouse

Toulouse in September? Fall is a beautiful time to visit France. Throw in the International RFID Congress being held Sept. 14-15 and what’s not to like? The Congress is billing this event as the first event focused on RFID applications in the aeronautical, shipping, railway and automotive industries. The event will include keynote speeches by [...]