RFID in retail is getting closer to becoming ubiquitous, and 2012 is expected to represent a watershed year for the technology. A new survey reveals that 80 percent of retailers have initiated pilots or deployed RFID at the store level. Aside from confirming that item-level adoption is rapidly gaining traction, the report also indicates that [...]
The retail industry is keeping a close eye on several lawsuits brought against retail chains that have recently rolled out RFID technology. The litigation, brought by Round Rock Research LLC, claims that the retail use of RFID infringes on several of its patents. Although it is unknown if the patent licensing suits will hold up [...]
As the use of RFID explodes, the technology is being integrated into more and more consumer-facing applications. That was evident last week when Burger King announced that it is rolling out Coca-Cola’s RFID-enabled Freestyle soda machines to all 850 of its company-owned stores. In another interesting consumer-facing use case, the Tampa Bay Lightning have embedded [...]
As the year winds down, it’s safe to say that 2011 was a very good year for RFID. The technology is being deployed in more industries, use cases continue to grow, return-on-investment is more attractive, and the technology is becoming widely accepted as evidenced by a dramatic drop in legislation aimed at curbing its use. [...]
It wasn’t long ago that lawmakers at the national and state level were trying to derail RFID by proposing laws that would limit the use of the technology. Most of the concerns were due to a misunderstanding of the technology and privacy issues. But as U.S. lawmakers learn more about the benefits of RFID, they [...]
Over the past several weeks Macy’s and JCPenney have provided a clear view of just how close RFID is to becoming ubiquitous in apparel retailing. Last week JC Penney revealed it is pushing RFID-tagged jeans, shoes and bras to all 1,100 stores. Previously, the retailer was on record only as piloting the technology at 33 [...]
The transportation sector continues to be a hotbed of activity for RFID. This week Avery Dennison announced that it has been awarded a three-year contract by McCarran International Airport in Las Vegas, Nev., to continue to supply RFID tags for its baggage handling system. Although McCarran doesn’t represent a new deployment, additional airports are lining [...]
The clock is ticking for suppliers to the Department of Defense. Starting next week, the Defense Logistics Agency will require suppliers to include RFID tags on all items being shipped to its 25 supply depots. The DLA, the supply chain arm of the DoD, has made this request before. However, the agency is adding teeth [...]
Retailers like Walmart and JCPenney are aggressively adopting RFID to increase supply chain visibility and increase sales. Now, RFID is driving sales gains at auto dealers. An RFID-based customer service system at Lexus of Orlando in Florida is directly responsible for the sale of 15 cars per month, representing about $45,000 in additional revenue for [...]
How valuable are the 275,000 social media posts that Vail Resorts captured through the use of RFID-enabled ski passes last year? Consider that Vail will offer free professional photos to all skiers who sign up for EpicMix this year in an effort to boost participation in the program and capture additional social media impressions. Vail is expanding [...]