While stuck in a classic Boston traffic jam on Tuesday, an ad on the radio caught my attention. The Oncology unit at Jordan Hospital in Massachusetts was promoting that it is the first hospital in Massachusetts to utilize RFID technology for patient care at its cancer treatment unit.
Jordan Hospital has apparently achieved first adopter status when it comes to RFID, and the hospital is proud of it. Evidently, it is willing to pay for valuable air time to promote that fact.
As part of the RFID solution, patients receive an RFID lanyard upon arrival at the cancer center. The lanyard identifies the patient immediately each time they arrive for treatment, and they are placed in the daily schedule queue and their medical chart and treatment plans are opened without delay.
Kudos to the hospital’s marketing staff for realizing a marketing coup when they see one. The Boston area is home to some of the world’s most prestigious cancer treatment centers. The fact that a small, regional provider located 30 miles south of Boston has deployed RFID for improving patient care is noteworthy.
Maybe those deploying RFID in other industries will learn from Jordan Hospital’s marketing strategy. Their ads not only tout RFID, but imply that the entire hospital is a leader in adopting cutting edge technologies. Maybe it’s time for users in other industries to wake up to the fact that promoting their use of RFID can be a god thing.
Too often the RFID industry battles slower adoption cycles because companies that have deployed the technology are afraid to talk about it, for fear of giving away a competitive advantage.
The retail sector is a primary example. Many retailers are operating in stealth mode while they roll out RFID. But imagine the day when you hear a commercial for Macy’s or JC Penney, touting that because of RFID, shoppers always find the exact products they are looking for, in stock and on store shelves. (Both of the retailers have recently gone public with their RFID plans).
It might be a while before retailer’s start to run ads about RFID , but congrats to Jordan Hospital for realizing the value of RFID and for not being afraid to tout their success with the technology.
Click here to view RFID 24-7’s previous coverage on Jordan Hospital’s RFID deployment.