New Zealand-based Firstlight Foods knows that its customers want to know where and how their beef was produced, and how fresh it is when it arrives at the marketplace.

Through a partnership with Omnitrol and RFID systems integrator Trident RFID, Firstlight now has those checks and balances in place. Firstlight, which processes and sells high quality beef products to retailers like Whole Foods in the U.S., will rely on an Omnitrol solution that enables real-time manufacturing visibility and item-level tracking in food, meat and beverage traceability across global supply chains.

The solution will enable Firstlight Foods to automatically track venison and beef production and to accurately generate electronic meat pedigree records enabling field-to-fork traceability.

“We have successfully worked with Omnitrol in the past in delivering food traceability, so when Firstlight Foods called on us for meat traceability, we knew Omnitrol would have an answer,” says D’Arcy Quinn, Chairman of Trident RFID. “The Omnitrol platform is the industry’s most versatile solution and the easiest to deploy and scale with RFID readers at the Firstlight site. With reliable real-time tracking data, Firstlight will be able to improve their processes, reduce product damage, and automatically generate electronic records for pedigree compliancy in their meat production plants.”