The Mexican government has certified Impinj’s Speedway Revolution reader for purchase by state agencies and the automotive industry in compliance with the electronic vehicle registration initiative of the country’s public vehicle registry, Registro Publico Vehicular (REPUVE). All cars, trucks, buses and other public vehicles — as well as auto manufacturers and importers — must participate in the countrywide vehicle identification program, which requires Gen 2 tags to be placed on all new vehicles by July 2010.

Mexico’s EVR program aims to tag all 25 million vehicles in the country by the end of next year. RFID 24-7 reported on the program last month.

The Speedway Revolution reader, featuring patented Autopilot^TM technology, will encode the required sanctioned Gen 2 tags placed on vehicle windshields. In addition, Mexico-based label stock converter Digilogics is developing software to exploit the unique capabilities of the Speedway Revolution reader for uses beyond the REPUVE REPUVE program, including in warehouse management systems (WMS) and other critical business processes.

“Many potential customers contacted Digilogics because they were not satisfied with the quality and performance of currently available RFID reader products,” said Luca Pastorello, partner at Digilogics. “Impinj’s Speedway Revolution delivered the performance and reliability necessary for the demanding requirements of this project across the entire spectrum of users, including automotive manufacturers, state data and verifying centers and installations on roads and motorways.”