For those who like to clone or hack RFID-enabled mass transit passes and access control cards, life is about to change. The free ride might be over.

Verayo, a San Jose, Calif.-based provider of security and authentication solutions, today unveiled the Vera M4H, the first chip of its new product family. The new tag will deliver authentication and security to markets such as mass transit tickets, secure IDs and access cards and consumer product anti-counterfeiting, where cost has been an impediment for adoption.

Verayo works with various RFID tag vendors such as Sirit, SMARTRAC, UPM Raflatac and others to build RFID tags for various applications.

“Enhanced security and authentication for RFID solutions will reduce end user uncertainty and facilitate adoption in a diversity of applications,” said Drew Nathanson, Director of Research Operations at VDC Research.

Providing RFID chips with silicon “fingerprints,” Verayo’s PUF technology exploits the unavoidable variations in the IC fabrication process to uniquely characterize each chip. Since these manufacturing process variations are impossible to control, model or replicate, each PUF-based IC is rendered effectively unclonable, ultimately improving security and reducing counterfeiting concerns

The company plans to unveil the second product in the Vera M4 line this fall. To learn more about Verayo’s innovative PUF technology, visit the company’s YouTube channel at www.youtube.com/verayovideo